About AIRA

We come in, find the money, and fix the systems.

AIRA, LLC is a business improvement and implementation company. We combine strategy, sales, marketing, technology, AI, cost reduction, and payment optimization — and we stay to build what we recommend.

Since 2013

Over a decade helping owner-led businesses grow profitably.

Nationwide

Serving businesses across the United States, wherever they call home.

Implementation-first

No thick reports. We build, launch, and measure the fix.

The Founder

Ryan Durden

Ryan Durden founded AIRA, LLC in 2013 after two decades in business-to-business sales and operations — negotiating, building, and implementing on the front lines with owners, not just advising them. He is Harvard Business School Online certified in AI leadership, and he personally leads every free opportunity assessment before any work begins.

Ryan has worked in payment processing since 2007. From 2013 he built AIRA in close partnership with Merchant Associates — a relationship that shaped AIRA's payment cost-reduction work. In 2023 he founded Payment Alliance Inc., a direct processing company whose programs have helped more than 2,500 businesses save on merchant fees.

His philosophy is the firm's: find where the business is leaving money on the table, rank it by dollar impact, then stay to build and launch the fix. No thick reports left on a shelf.

Credentials

  • 20 years in B2B

    Two decades selling to and running operations for businesses.

  • Harvard Business School Online certified in AI leadership

    Formal AI business education applied directly to client work.

  • Payment industry since 2007

    Deep experience in merchant processing and cost reduction.

  • Founder since 2013

    Over a decade of client engagements, coast to coast.

  • Founder of Payment Alliance, 2023

    Direct processing programs serving businesses nationwide.

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